From this research, I now understand how CD sales impact the success of an artist. I believe that I should use CDs and Digipaks to promote my artist rather than using the digital download/streaming route. Since indie/folk is not a mainstream genre and my artist is still unsigned, selling physical albums would help Oliver make money instead of being exposed in the industry. To ensure this type of promotion is successful I will have to create a digipak that would appeal to the audience more than just downloading the album from online services.
Caitlin your research and planning is excellent showing detailed and thoughtful consideration of a range of examples and ideas. You have researched similar products and audience excellently. Once you have added your epic storyboard and the poster research this will be towards the top of a band 4.
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