What have you learnt from your audience feedback?
To understand how my audience felt about my media products, I invited a group of audience members to view my work and then to created an online questionnaire which would give them the opportunity to express their personal opinions on how the video and promotional texts work. This is an important element to consider as my job as a director is to produce products which promotes the artist successfully.
In my questionnaire, I included questions which would help me identify whether my final products served their purpose. As narrative was one of the most important aspects for my video, I wanted to know whether they understood the approach that I took. From my results, I can see that the story of Peter Pan and Wendy was successfully told. This is good feedback to receive as I feel like I have accomplished my initial goal. I then continued to ask whether the narrative illustrated the lyrics or not. Again, all my feedback suggested that I had successfully amplified the lyrics and made a visual connection with them. After my conversation with the artist, I believed that this was an important concept to try and incorporate as the lyrics have a significant meaning to him. Now that I know that this purpose has been filled, I can feel confident that I have represented my artist and his music well to the potential audience. Another major theme I had to establish was the genre of the music video. If the audience did not identify this video as Indie/Folk, then that concluded that my research and planning was not as successful as I anticipated. However, from the results, I can see that the participants agreed that my video belonged in this genre and the reasons they gave supports my research I have completed over the course on Indie/folk codes and conventions. In addition to this, I was curious to see whether my final edit worked well with my promotional items. Since my artist belongs to an Indie/Folk genre, I had to make products which would establish him in a genre what is not considered mainstream music, yet attract different audience members to his album. From my results, I can gather that all my products work well together as I have kept similar themes and images to ensure that Oliver's star image is predominate throughout.
In conclusion, the feedback from my audience has made me feel confident about my products. Not only have they enjoyed the video, but they believe that all the products work well together in order to promote my artist. This was my intention and I believe that I have completed my task to the best of my ability and have ensured that my artist's star image has been established enough to gain a new audience. I have also been insured that my products stay true to the indie/folk genre which means my research and planning have been effective even after post-production. After this feedback, I believe that the audience are left satisfied and my work has completed its purpose.
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