My music video for ‘Higher’ will follow a strong narrative.
After closely watching and analysing music videos by Ed Sheeran, Catfish and
The Bottlemen and Birdy, I have discovered that these artists take a more
narrative approach whilst incorporating a performance element. This is done as
the production can be created on a low budget and the artist can show off their
musical talent by being seen playing their own instruments. They also follow
Andrew Goodwin’s theory of amplifying and illustrating key lyrics to visually tell
the meaning of the song to the audience.
‘Cocoon’ and ‘Give me love’ both have a strong narrative. In
‘Cocoon’ the protagonists are trapped in a rehabilitation centre and are trying
to escape together whereas ‘Give me Love’ follows Cupid who is able to give out
love but cannot receive it. Both of these story lines entices the audience and
keeps them engaged until the end of the video.
After much thought and research, I have decided to base my
music video around a well-known classic, Peter Pan. I believe that this
narrative will be effective as the meaning of the story has similar themes to
my chosen song. I also feel that after watching other music videos in this
genre, I can take a modern twist on a classic story on a low budget and within
the time I have to finish the final product.
The video will begin with a young Peter Pan wondering around
‘Neverland’. At first he is alone or sometimes
seen around his friends ‘The Lost Boys’, but he is seen to feel comfortable and
content. This will show off Peter’s love for his home. Although Peter enjoys
his lifestyle, it is evident that he is longing for someone special to share it
with other than his small group of friends.
In the second section of the video, Peter meets Wendy. Wendy
is around the same age as Peter and meets him during his search for his shadow.
At first Wendy is reluctant to be-friend Peter as he appears boastful and
egocentric, but is later convinced to run away to Neverland with him. They soon
build a strong friendship and bond over the same fears of growing up lonely,
however their feelings soon develop, especially Peter’s. Throughout the duration of the video Peter does his very best to encourage Wendy to stay with him and shows her all the fun they can have together. Wendy enjoys rebelling against her expected role and enjoys sharing her time with Peter. As the song comes to an end, Wendy realises that although likes living in Neverland, she worries that she will never get the opportunity to grow up and experience her life if she stays. She decides to leave, but gives Peter a kiss (a thimble) and promises to return in the future.
The video finishes with Peter reflecting back on the time he spent with Wendy, but he does not feel angry. Instead he stays in Neverland and begins to enjoy his life beforehand, waiting for Wendy to return.
Some good thinking and justification of ideas. I like the fact you have built a relationship with the artist and are considering ideas in line with his intentions for the song. This is exactly the sort of thing the record label and director would do in the industry.
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