After conducting my target audience research, I have created the ideal person who would enjoy my type of music video. I have taken information from my questionnaire results and have created a profile where all the answers have been merged into one person. For example, my ideal target audience would be a young female who may be a student at school/uni. I have selected this information based on the majority of my participants being female between the ages 16-20. She also attends music festivals where she enjoys seeing a variety of different music artists perform on one stage instead of going to individual concerts. Her favourite film is Love, Rosie, a romantic drama with a strong narrative following two friends falling in love.
This person would be my ideal audience member as she represents my questionnaire results and would be a true representation of a person who is a fan of this music genre. Putting all this information into one place makes it easier for me to imagine who would listen to my chosen song and what direction I should take in order to create my final product.
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